Welcome to the Non-Obvious Book Awards!

Every year our team, led by WSJ Best Selling Author Rohit Bhargava spends the entire year gathering stories and insights, interviewing thought leaders and attending events to learn about new ideas and curate them into our annually published trend book called Non-Obvious. After several years of collecting and reading, we finally decided to share some of our favorite books by producing an annual “best of the year” list.

Submissions are now closed! The Longlist Winners will be announced on Wednesday, November 20th – please check back then.

What Makes These Awards Different?

Unlike other industry awards programs, we don’t segment books by industry or topic category. Instead we pick winners by five themes – importance, originality, readability, usefulness, and shareability. You can learn more about our criteria by visiting our how to enter page.

There is no application fee to enter and our selections are completely impartial and curated by our team without outside influence. Books must be published between December 2018 and December 2019 in order to be considered. Deadline for all entries to be received for the 2019 Non-Obvious Book Awards is November 1, 2019.