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Welcome to the Non-Obvious Book Awards!

Every year our team, led by WSJ Best Selling Author Rohit Bhargava spends the entire year gathering stories and insights, interviewing thought leaders and attending events to learn about new ideas and curate them into our annually published trend book called Non-Obvious. After several years of collecting and reading, we finally decided to share some of our favorite books by producing an annual “best of the year” list.

What Makes These Awards Different?

Unlike other industry awards programs, there is no application fee to enter and our selections are completely impartial and curated by our team without outside influence. Books must be published in the current calendar year in order to be considered and every book selected for our Shortlist will receive a short review written by Rohit Bhargava and published online.

The latest edition of these awards was announced in December 2018 and a total of 50 books were carefully selected from a pool of over 400 books that our team specifically selected for review.

See the full list of award winners >