Our Story

The Non-Obvious Company is a fast-growing consultancy that helps leaders and teams see what others miss. We specialize in delivering high-impact signature workshops, training and advice that inspire real action and delight in bringing an outside unbiased perspective to all of our work.

Unlike other consultancies, we didn’t want to grow by adding lots of “junior strategists” to our team or take on every project that comes to us. We don’t charge per hour and never put our clients “on the clock” with timesheets. Instead, we only work with clients that we truly believe in and aim to be real unbiased partners (often working alongside their existing agencies and consulting partners).

Are you ready for non-obvious thinking?

We believe the future of business requires more open minded leadership, a greater willingness to look outside your own industry, the ability to curate ideas, and of course … more non-obvious thinking!

Meet Our Team

Rohit Bhargava

Founder + Chief Trend Curator


Rohit is the WSJ best selling author of five books on branding, leadership and trends. His thinking has been read by more than 1 million readers and he has delivered keynote presentations in 32 countries around the world – including multiple TEDx talks. He is a former executive at Ogilvy and Leo Burnett, and also teaches storytelling and marketing at Georgetown University.

Paresh Shah

Chief of Strategy and Value Architect


Paresh has advised global executives from 20 countries on business strategy and is a former executive at strategy firm Monitor Company. He is a graduate of the MBA program at Harvard University, his insights have been featured in publications like Forbes, Entrepreneur and Inc, and he has taught strategy and innovation in multiple MBA programs around the world.

Viveca Chan

Managing Director, Asia


Viveca Chan is the Managing Director for Non-Obvious Company based in Hong Kong and has been an industry pioneer for over 20 years. Previously, she was the Chairman of Grey Advertising and was named to the prestigious Ad Age Global 100 Most Influential Women list.

Gretchen Gardner

Senior Strategist


Gretchen Gardner is a communications and branding specialist based in Los Angeles. Having lived 7 years in Argentina, she is passionate about helping brands think global through connecting them with culture, language, and above all, people.

Eliza Mountcastle Shah



Eliza Mountcastle Shah received her PhD in Genetics and Neurodevelopment from Harvard University in 1996. For Non-Obvious Company, she leads the Mindful Management practice – specializing in helping leaders build more positive workplace cultures and inspire their teams.