Heroic Design

Thanks to the success of design-centric companies like Apple and Ikea, design has become a competitive advantage. It is no longer just another corporate differentiator, but a force that is driving new approaches to problems big and small.

Design thinking, or as IDEO describes it, “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success,” is transforming business as the artful and efficient use of design is emerging as a formidable tool in convincing governments, industries, and conservative thinkers of the feasibility of new ideas.

Even if the designs proposed are not technically feasible yet, the way that design thinking allows us to imagine solutions to any type of problem is transformative.