Employees as Heroes
Large and small brands are demonstrating their humanity by celebrating the stories and lives of their employees.
About This Trend:
Employees have finally become heroes. As brands look for ways to humanize themselves, they are realizing that the most authentic and straightforward way to communicate their values is to share the visions, passions, and achievements of their employees.
In series of humorous ads with taglines like “our rock stars aren’t like your rock stars,” Intel awakened a latent sense of pride among Intel employees with the declaration that they, not just the company, could end up changing the world. In the “I’m an IBM-er” campaign, IBM offered a look at the kind of impact that the company’s work has on the world through the eyes of its employees.
In 2011, brands appreciated the value that their employees and their stories represent in building a better business and maintaining an ethical, nurturing company culture.