Non-Obvious Trends

Non-ObviousTM Trends

Ten Years of Insights Read by Over 1 Million People

Brand Stand

Reacting to a polarized media atmosphere, more brands feel compelled to take a stand and highlight their core values rather than try to be all things to all people.

BrandStand2

About This Trend:

Taking a stand can be costly because it alienates people. For years, brands would hire PR and legal teams tasked with the sole purpose of helping them avoid taking any kind of stand on anything. But today, the brands that inspire loyalty lead with their voices instead of sitting meekly on the sidelines. As a result, less ambitious organizations are feeling pressure to take a Brand Stand of their own and publicly declare what they believe, despite the fact that it may alienate some more opinionated customers.

Group 2
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Get the Stories (and Insights) You’ve Been Missing. Skip the obvious and anticipate the future with our weekly newsletter. Each Thursday, you’ll receive the 5-6 most fascinating and overlooked stories of the week curated from hundreds of sources by Rohit Bhargava, along with an insightful, brief summary. Join over 25,000 subscribers and sign up today.

Newsletter Subscribe

YellowBalloonTransparent_HighRes

Contact

Have a Question or Inquiry?

All emails will get a response within 24 hours!

Contact

What Are You Contacting Us About*: