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As a consequence of eroding trust in media and institutions, people are engaging in a personal quest for the truth based on direct observation and face-to-face interaction....

Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel.....

Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences....

Shifting definitions of traditional gender roles are leading some to reject the notion of gender completely, while others aim to eliminate it from products, experiences, and even their own identities. ...

Thanks to automation, people crave experiences, advice, and services delivered by actual humans. ...

Reacting to a polarized media atmosphere, more brands feel compelled to take a stand and highlight their core values rather than try to be all things to all people. ...

Organizations are using the power of stories to share relatable heritages, missions, personalities and reasons for existing. ...

Lured by the promise of Big Data, organizations segment audiences too narrowly and unintentionally end up abandoning large groups of potentially lucrative customers. ...

New tools in media and advertising make it easier for brands and organizations to manipulate people’s emotions, incite rage and elicit strong reactions for their benefit. ...

Empowered with more information about products and services than ever, people are choosing to make a statement about their values and the world today through how they buy, work, consume, and invest. ...

The road to mastery of any topic is shorter thanks to the popularity of bite-sized learning modules that make education more time efficient, engaging, useful and fun. ...

New models of distribution are disrupting the usual channels, cutting out middlemen and building more direct connections with fans and buyers. ...