Welcome to The
Non-Obvious^TM
Trend Collection

Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.

Filter By:

Flux Commerce

The lines between industries erode, leading to a continual disruption of business models, distribution channels, and consumer expectations.

Purposeful Profit

Consumers and employees demand more sustainable and ethical practices, and companies respond by adapting products and taking public stands.

Overwealthy

Growing income inequality is leading to more guilt among the affluent, and inspiring them to seek more ways to give back.

Good Speed

The urgency of the problems facing humanity is inspiring corporations, entrepreneurs, and individuals to find ways to do good (and generate results) at a faster pace than ever before.

Passive Loyalty

A new understanding of loyalty is challenging brands to get smarter about how they can generate brand enthusiasts.

Touchworthy

Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel..

Approachable Luxury

Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences.