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Non-Obvious 2019

This new updated edition of the trend report continues the visual format from last year and takes it even further by using large text callouts and other features to improve the reading experience based on feedback from previous editions.

Popular trends from this edition include Innovation Envy (corporations desperately copying one another instead of truly thinking different), Muddled Masculinity (our shifting cultural understanding of what it means to be a man) and Retrotrust (why we trust products and brands that we recognize from our past).

This new edition also features new custom illustrations, updated visuals and a comprehensive appendix reviewing all past trends.