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Non-Obvious 2014

The 2014 Non-Obvious Trend Report featured 15 trends broken down into five categories: Culture + Consumer Behaviour, Marketing + Social Media, Economics + Entrepreneurship, Technology + Design and Media + Education. Some of the trends that generated buzz when the report was first published included “Desperate Detox” (consumers hungry to escape the ever present technology around them) and “Curated Sensationalism” (describing the increasing use of headlines about stories that promise to “restore your faith in humanity”).