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Non-Obvious 2012

This second year of the Trend Report featured a broader look at business beyond marketing and brought together the worlds of corporate marketing, charitable causes, the marketing of death and more. This report was one of the first to explore the potential of big data to impact everything from optimizing supply chain logistics to measuring and quantifying every aspect of our lives. On the culture side, the report tackled the sensitive yet emerging field of the “digital afterlife” of loved ones who have passed on, as well as the rising sense of “social loneliness” that people felt.