by Rohit Bhargava
Non-Obvious is the ultimate guide to learning how to curate ideas and see the patterns in what others miss to identify trends that can change your business or your career.
Wall Street Journal Bestseller
Winner: Axiom Silver Medal (Business Theory)
Official Selection: Gary’s Book Club at CES
Winner: INDIE Book Awards (2018 Best Business Book)
Winner: Eric Hoffer Book Award (2018 Business Book of the Year)
Translated Into 10 Languages!
The ALL NEW 2018 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends!
The answers to these questions may not be all that obvious. And that’s exactly the point.
For the past 8 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It’s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.
In this all-new eighth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.
Here is a snapshot of trends featured in the report:
In total, the Non-Obvious 2018 Edition features 15 all-new trends for 2017 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends – with longevity ratings for each.