Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
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Purposeful Profit
Consumers and employees demand more sustainable and ethical practices, and companies respond by adapting products and taking public stands.
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Good Speed
The urgency of the problems facing humanity is inspiring corporations, entrepreneurs, and individuals to find ways to do good (and generate results) at a faster pace than ever before.
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Overwealthy
Growing income inequality is leading to more guilt among the affluent, and inspiring them to seek more ways to give back.
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Enterprise Empathy
Empathy is becoming a driver of innovation and revenue, and a point of differentiation for products, services, hiring practices, and branded experiences.
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Reimagining Charity
Brands and entrepreneurs are creating innovative new models for giving back.
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App-ification of the Web
Innovative mobile applications allow consumers to bypass the web for transactions and leisure activities.
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Crowdsourced Innovation
Brands are turning to crowdsourced platforms to collect ideas from consumers.
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Visualized Data
New design and visualization tools are helping brands simplify and communicate complex data.Â
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Rise of Curation
Brands that curate the information they share carefully are winning more trust and attracting more attention from consumers.
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