Every year our team curates the most interesting and impactful trends shaping culture and business. On this site, you can browse all of the trends from the past nine years by category, industry or year.
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Ungendering
Traditional gender divisions are replaced with a more fluid understanding of gender identity, and a reevaluation of how we see one another.
Read MoreFad Fatigue
Consumers are becoming wary of innovations that frame themselves as the “next big thing.”
Read MoreExtreme Uncluttering
Brands and creators are intentionally using spectacles to capture attention and drive engagement.
Read MoreStrategic Spectacle
Brands and creators are intentionally using spectacles to capture attention and drive engagement.
Read MoreTouchworthy
Overwhelmed by digital and tired of sitting behind a screen, consumers are seeking products and experiences that they can touch and feel..
Read MoreApproachable Luxury
Luxury is no longer defined by scarcity and privilege: Today’s consumers value down-to-earth, authentic human experiences and unique unrepeatable experiences.
Read MoreUngendered
Shifting definitions of traditional gender roles are leading some to reject the notion of gender completely, while others aim to eliminate it from products, experiences, and even their own identities.
Read MoreHuman Mode
Thanks to automation, people crave experiences, advice, and services delivered by actual humans.
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