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The Non-Obvious Guide To Understanding Data

(Even If You Hate Numbers)

by Neal Patel

ABOUT THE BOOK:

Why do creative, right-brained people have a natural advantage in learning statistics?

What are the four essential traps that ruin survey data, how do can you avoid them?

How can I be sure that the data I’m looking at gives me an accurate picture of what’s happening in the real world?

The Internet has turned us into a society that runs on data, and most of us feel out of our depth. This book helps make statistics accessible to everyone, especially those of us who find numbers intimidating, or just dislike them altogether. You will learn statistics the right way–using your visual brain, simple math, basic (very basic) algebra, and even a little philosophy and creative writing. With these five tools you’ll learn everything from how to create and analyze your own surveys to understanding what data really means. If you’ve ever said “I’m bad with numbers” this book is for you. If you’re in a job where you need to get fluent in statistics, fast–this book is for you. Even if you just want to know how to make sense of opinion polls during the next election, this book is for you.

ABOUT THE AUTHORS:

Neil Patel, is a Principal Product Manager at Amazon, where he focuses on research & development. Before Amazon, Neal was a founding member of Google’s Advanced Technology & Projects (ATAP) group. His work on novel, hybrid quantitative & qualitative research methods is featured in Handbook of Anthropology in Business (2014). Neal was the lead researcher behind Project Oxygen–a Wiley Award-winning study quantifying the impact of effective people management featured in The New York Times and Harvard Business Review. Neal is a Doctoral Candidate in Computational Sociology at the University of Chicago.

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