The Non-Obvious Guide To Small Business Marketing
(Without A Big Budget)
Online Resources & Downloads
- [EXCERPT] How To Be More Authentic – Bonus chapter from Personality Not Included
- [VIDEO] EL Ideas in Chicago – Rohit trying an unusual method of eating caviar.
- [TEMPLATE] Customer Journey Map – A guide to better understanding how your customer researches and buys. (From Chapter 3)
- [EXAMPLE] Non-Obvious Brand Guidelines – Example template of guidelines. (From Chapter 5)
- [EXCERPT] Guide To Backstorytelling – Bonus chapter from Personality Not Included
- [TEMPLATE] 1 page Marketing Plan – An easy template to create a marketing strategy. (From Chapter 8)
- [VIDEO] Purple Marketing Example Video – The viral marketing video for Purple Mattresses mentioned in Chapter 8.
- [RESOURCES] Website Audits – List of platforms to evaluate your site and uncover problems. (From Chapter 9)
- [RESOURCES] Website Design – List of tools for website design and do-it-yourself platforms. (From Chapter 9)
- [TEMPLATE] Social Media Strategy – A guide to creating a strategy for using social media. (From Chapter 10)
- [RESOURCES] Polling + Survey – List of platforms for creating polls and surveys. (From Chapter 11)
- [LINK] 5 Models of Content Curation – A link to my original article about the 5 models of content curation. (From Chapter 11)
- [RESOURCES] Search Marketing – List of tools and resources to help improve your search marketing. (From Chapter 13)
- [RESOURCES] Email Marketing – List of platforms and tools to improve your email marketing. (From Chapter 14)
- [RESOURCES] Glossary of Media Terms – Compilation of useful lists of media terms and related definitions. (From Chapter 16)
- [RESOURCES] PR + Publicity – List of tools and resources to help you start doing PR and publicity. (From Chapter 16)
- [RESOURCES] Advice on Speaking + Networking – List of tools and resources to help improve your search marketing. (From Chapter 17)
- [TEMPLATE] Non-Obvious Measurement Model – A one page guide to measuring the impact of your marketing. (From Chapter 18)
