The Non-Obvious Guide To Employee Engagement

(For Millennials, Boomers & Everyone Else)




Unlock the True Potential of Your Workforce

One of the biggest problems in the business world is declining employee
engagement — and Maddie Grant and Jamie Notter present a compelling alternative solution in their provocative new book. Their third book together, this one debunks a common misconception about the role of employee satisfaction and happiness, uncovers a critical mindshift for understanding engagement differently, and delivers a concrete roadmap for improving this important metric of organizational health — one that has barely moved in the past decade, despite literally billions being spent by organizations trying to improve it. Part of the Non-Obvious Guide series published by IdeaPress, this book will teach you:

  • How to define employee engagement in a way that connects directly to what makes both your organization and your employees more successful.
  • Why engagement surveys are so flawed and how to dig into your culture to go beyond “symptom” metrics.
  • When to let those Millennials (and others for that matter) hop to a new job after two years, and when to fight hard to keep them.
  • Why culture is more important than engagement and what the relationship is between the two.
  • Real, proven, and actionable advice on how to actually improve engagement.
  • How to drive engagement even if you’re not “in charge of” engagement at your company.


Maddie Grant is an expert digital strategist and culture change consultant whose superpower is skillful shepherding of organizations through cultural and digital transformation, with specific expertise in internal (staff) and external (member/customer) engagement.

Jamie Notter helps leaders create stronger cultures and upgrade their workplaces, based on a deeper understanding of their organizational genetic code. He brings 25 years of experience in conflict resolution, generational differences, leadership, and culture change to his consulting and speaking. Jamie serves as adjunct faculty at Georgetown University.

Alongside their consulting work at Human Workplaces, Jaime and Maddie are accomplished speakers and authors who written several books together, including Humanize: How People Centric Organizations Succeed in a Social World (2011), When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business, (2015) and the Non-Obvious Guide to Employee Engagement, published in January 2019.