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The 2019 Non-Obvious Book Award Winners:

  1. Non-Obvious Book Award: Most Entertaining Book of 2019 – Junior: Writing Your Way Ahead In Advertising by Thomas Kemeny
  2. Non-Obvious Book Award: Most Important Book of 2019 – Secondhand: Travels in the New Global Garage Sale by Adam Minter
  3. Non-Obvious Book Award: Most Useful Book of 2019 – Writing to Persuade: How to Bring People Over to Your Side by Trish Hall
  4. Non-Obvious Book Award: Most Original Book of 2019 – Nine Lies About Work: A Freethinking Leader’s Guide to the Real World by Marcus Buckingham and Ashley Goodall
  5. Non-Obvious Book Award: Most Shareable Book of 2019 – Late Bloomers: The Power of Patience in a World Obsessed with Early Achievement by Rich Karlgaard

The 2019 Non-Obvious Book Award Shortlist:

The 2019 Non-Obvious Book Award Longlist:

The 2019 Non-Obvious Book Award Longlist:

  1. A Human Algorithm: How Artificial Intelligence Is Redefining Who We Are by Flynn Coleman
  2. Almost Perfekt: How Sweden Works and What We Can Learn From It by David Crouch
  3. Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals by Dan Ariely
  4. Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose by Jean Case
  5. Chutzpah: Why Israel Is a Hub of Innovation and Entrepreneurship by Inbal Arieli
  6. Civilized to Death: The Price of Progress by Christopher Ryan
  7. Coders: The Making of a New Tribe and the Remaking of the World by Clive Thompson
  8. Company of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis
  9. Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport
  10. Everything Is F*cked: A Book About Hope by Mark Manson
  11. Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise by Horst Schulze
  12. Figuring by Maria Popova
  13. Flip the Script: Getting People to Think Your Idea is Their Idea by Oren Klaff
  14. Friction: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley
  15. Good Habits, Bad Habits: The Science of Making Positive Changes That Stick by Wendy Wood
  16. Hacking Darwin: Genetic Engineering and the Future of Humanity by Jamie Metzl
  17. How to Do Nothing: Resisting the Attention Economy by Jenny Odell
  18. I Like to Watch: Arguing My Way Through the TV Revolution by Emily Nussbaum
  19. Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal
  20. It’s How We Play the Game: Build a Business. Take a Stand. Make a Difference. by Ed Stack
  21. Keep Going: 10 Ways to Stay Creative in Good Times and Bad by Austin Kleon
  22. Lifescale: How to Live a More Creative, Productive, and Happy Life by Brian Solis
  23. Messengers: Who We Listen To, Who We Don’t, and Why by Joseph Marks and Stephen Martin
  24. More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources―and What Happens Next by Andrew McAfee
  25. Narrative Economics: How Stories Go Viral and Drive Major Economic Events by Robert Shiller
  26. Non-Bullshit Innovation by David Rowan
  27. Possessed: Why We Want More Than We Need by Bruce Hood
  28. Semicolon: The Past, Present, and Future of a Misunderstood Mark by Cecelia Watson
  29. Stillness is the Key by Ryan Holiday
  30. Story 10x: Turn the Impossible Into the Inevitable by Michael Margolis
  31. Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business by Kindra Hall
  32. Talking to Strangers: What We Should Know about the People We Don’t Know by Malcolm Gladwell
  33. The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning by Scott Galloway
  34. The End of Forgetting: Growing Up with Social Media by Kate Eichorn
  35. The Future is Asian by Parag Khanna
  36. The Infinite Game by Simon Sinek
  37. The Jackass Whisperer by Scott Stratten and Allison Stratten
  38. The Memo: What Women of Color Need to Know to Secure a Seat at the Table by Minda Harts
  39. The Moment of Lift: How Empowering Women Changes the World by Melinda Gates
  40. The Optimist’s Telescope: Thinking Ahead in a Reckless Age by Bina Venkataraman
  41. The Social Photo: On Photography and Social Media by Nathan Jurgenson
  42. The Time Has Come: Why Men Must Join the Gender Equality Revolution by Michael Kaufman
  43. The Remix: How to Lead and Succeed in the Multigenerational Workplace by Lindsey Pollak
  44. The Self-Reliant Entrepreneur by John Jantsch
  45. Think. Do. Say. How to seize attention and build trust in a busy, busy world by Ron Tite
  46. This Is Not A T-Shirt: A Brand, a Culture, a Community–a Life in Streetwear by Bobby Hundreds
  47. Tools and Weapons: The Promise and the Peril of the Digital Age by Brad Smith and Carol Ann Browne
  48. Why Do So Many Incompetent Men Become Leaders? (And How to Fix It) by Tomas Chamorro-Premuzic
  49. Wise Guy: Lessons from a Life by Guy Kawasaki
  50. Wordslut: A Feminist Guide to Taking Back the English Language by Amanda Montell